Reaching a Missing Generation

Reaching a Missing Generation

20-30 Vision

Sarah is a 29 year old marketing analyst living in East London. She attends a local church where she is involved in the youth work and a midweek home group. She is bright, attractive, outgoing and single. She is happy at work, has a bustling social life and is a popular member of her church family. But some Sunday evenings Sarah travels into London to go to a big church with some friends, and this has caused a discussion in the elders meeting: Is Sarah ‘man-hunting’ on Sunday evenings? Should it be discouraged? Is Sarah suffering from being the only 20 something without kids in their congregation? Is Sarah going to walk out the door one day and never come back? Is there something more the church could be doing for Sarah?

This scenario, not untypical in our churches today, is part of a much larger issue. When considering how the church relates to 20-30’s, Sarah’s story is only a drop in the ocean. What about the young Bangladeshi restaurant workers who play football on the field opposite the church every Sunday afternoon? What about the self-professed atheist graduates who run a book group round the corner? What about those in the church who married straight out of college and have young children who keep them up at night? What about those who have never left the youth group or their parents home even though they are working full-time? Suddenly the conspicuous absence or silence of 20-30’s in many of our churches should cause us to act.

Research carried out recently by Innovista and the UK Evangelical Alliance revealed that 96% of church leaders place increasing the number of 16-30 year olds in their churches as either a priority or the top priority in their churches. Yet despite this only 11% of church leaders feel ‘well-resourced’ to do this. Jason Lane, Innovista’s Executive Director, writes: “16-30 year olds represent one of the greatest mission challenges of our day. The rapid-rate life change that accompanies these years creates openness as young people figure out what they will give their lives to. Offering this generation credible opportunities to follow Jesus is a ‘must do’”

Innovista is currently carrying out some research into how to resource church leaders to work effectively with this critical missing generation in the church. But in my work over the last 18 years with this age-group, I have identified three key challenges consistently raised by all sorts of 20-30’s which churches should consider to engage effectively with this generation gap.

Sunday-Monday challenge

The period of life during which we are in our 20-30’s is arguably the most exhilarating. It is usually during these two decades that we face a raft of life-stage experiences: leaving home, leaving university, finding work, dating and marrying, having children, buying a house, enjoying financial independence, discovering the world. 20-30’s from all sorts of backgrounds need to have a great deal of drive and energy to help them face these changes and challenges as part of their quest to realise their identity and vocation. This should be the time of life when Christians and non-Christians are most receptive to hearing the radical call to follow Jesus whole-heartedly, whatever the cost. And yet often the church, instead of calling people to active discipleship often presents what it perceives to be a more palatable version of the gospel, but which is often so watered down that it is particularly unappetising. However Christ and cross-centred our evangelistic preaching, we also need to present 20-30’s with the challenge of the Lordship of Jesus, the mustard seed Kingdom conspiracy, and the salt and light mission Jesus calls us too. 20-30’s are often switched on to issues of ecology, contemporary culture, vocation, ethics, and social transformation and they need to hear how the gospel impacts the way they approach the rest of their week and the rest of their lives.

Unfortunately what 20-30’s often hear in church is not encouragement to take huge steps in their faith, but to take on huge responsibilities within the church. Churches can all too easily channel the drive, energy and enthusiasm of the 20-30’s into church-based activities – helping with the cleaning rota, youthwork or music – or all three. Instead of inspiring our young adults for discipleship, we often cause them to burn out and lose all heart for discipleship and the church. What could be character-building, can also become soul-destroying.

Tim Keller from Redeemer Presbyterian Church comments that as a pastor he was taught how to make people busy working in the churches. Speaking on the Evangelical Alliance’s new Square Mile resource, which aims to help churches develop a bigger picture of God’s mission, he explains how this often meant taking people out of effective mission in other areas of their lives – at work, in the community or in their families. Mark Greene from the London Institute for Contemporary Christianity, gives an example of a teacher who was being prayed for in a service as he was commissioned for the role of Sunday School teacher. This man broke down in tears as he realised that prayer and support was offered only for the one hour in his week he spoke to churched kids, not the 40 hours he taught non-churched kids. When we don’t teach people that the Christian faith is to be practiced 24/7, then life and faith can quickly become distant relatives, and burnout can easily result. Rather than pouring pressure on busy people, we need to be in the business of empowering Christians to live for Christ in every area of their lives.

History-Future challenge

One of the main criticism’s 20-30’s make of the church is that it is outdated. Traditionalism can be a major roadblock for 20-30’s engaging in church. We must make a distinction here between traditionalism and tradition. Christian Historian Jaroslav Pelikan described the difference as: “Tradition is the living faith of the dead; traditionalism is the dead faith of the living.” We must hold on to the tradition of evangelicalism with its commitment to the authority of scripture, the need for personal repentance, its focus on the centrality of the cross and our activism. However when alongside our right instinct to hold on to the gospel and the historic teaching of the church, we also enforce the culturally relative ways in which that teaching was expressed in the past, we effectively hold onto the baby and the bathwater. For a church to move forward and be accessible to today’s generation, we may need to change the water.

A recent advertising campaign for Hovis bread shows a boy being sent to the corner shop to get some bread. As he travels back with his trusty loaf, he is transported through some of the key moments in 20th century British history. The message is that Hovis has been with us through thick and thin (excuse the pun) and can also be relied upon into the future. It is especially in difficult times such as the current economic crisis that we need to be able to look backwards to the good things in the past and carry them forward into the future. Teaching Bible truths is vital, but we also need some creative thinking to show how the Bible speaks to every culture and generation. Personally I like to connect Bible truths to current films and current affairs. I like to sing a mix of classic hymns and the latest festival worship music. I like to use modern technology and the latest gadgets as I quote from ancient commentators and modern celebrities. As 20-30’s are struggling to find their niche, the church can provide an environment that does not pigeon-hole them into being outmoded social outcasts, but frees them to explore how they can face the future with God and the church.

I-we challenge

As 20-30’s grapple with the question: ‘What am I going to do with my life’, there often remains a residue of the quest for self-identity begun in their teenage years. But at some point during this journey, they will usually reconnect with the first-person plural pronoun ‘we’. The search for a spouse, a family unit, friends and church community is a universally strong pull. The church could be the place that helps them form those new adult networks that will last a lifetime, but many 20-30’s feel isolated in our churches – they don’t fit into the two obvious groupings of youth or families. Moreover the church is asking them to ‘not fit in’ at work as they stand up for their faith.

There is also a further problem that the question 20-30’s often bring to church is ‘What can this church do for me?’ In other words, while 20’s-30’s are looking for community, they often do so out of individualistic, even selfish motives. Most people I talk to choose churches in terms of the warm welcome, the quality of the sermon, and the enjoyment of the worship songs. There are strong biblical injunctions for a church to provide good teaching, worship and hospitality, however the mindset many of us have in rating a church is less led by a sense of community, than it is by a sense of consumerism.

When a person looks to have their spiritual needs met in a particular church, it sets up a relationship of church as “service provider” and the attendee as “client.” Members of the congregation feel they have every right to complain about the music not being up to scratch, or getting nothing out of the sermon, or about the lack of facilities. Churches themselves sometimes accept this role of “service provider” as they advertise themselves: come to our friendly services where you will find great teaching and lively worship.” We need to recognise that we are not church-users, or church-goers but we are the church. The church is a community – the church is us. We need to stop asking what can I get out of this church, but what can I give to this church. In our individualistic society there is often little opportunity for genuine community and so if the church can live up to our calling as the body of Christ, God’s family, rather than focusing on the event of the Sunday service we have a lot to offer.

In one church I attended, there was a small number of 20-30’s and the house-groups fought to adopt them into their midweek activities. I have a lot of sympathy with their reasons as the Bible teaches that we as the people of God are called to demonstrate the multicultural, multigenerational, multi-class composition of God’s kingdom. But while the Sunday services were beginning to achieve this, there was also a growing acknowledgment that different life-stages struggle with specific issues that can best be helped through specialized age-specific groups. So along with the effective senior citizens work, toddlers groups and youth outreach, we also started a home-group solely for 20-30’s. Over the course of two years that group grew from a small handful to a crowded houseful. Key to that success was the open house feel – we invited a local football team and atheist bookworms as well as the newlyweds in the church and over-aged youth group members. Bible studies were, as you can imagine, lively, with a particular focus on how they impacted issues connected with work, family, and community. And there was a good helping of creative social highlights that ranged from Salsa-dancing to beach-volleyball.

The 20-30s group became an entry point into the church family, although it brought the church new challenges. The church was noisier and the friendship groups were so strong that units developed and were perceived to be cliques. But there was also a healthy pool of volunteers to help with the youthwork, as well as take on new community initiatives and workplace ministry. And there was also a growing feeling that the church was a place the 20-30’s really belonged. Many received practical help moving house, redecorating, hospitality and friendship before they showed any interest in the gospel. And some of the seekers and sceptics after belonging to the group for a while eventually came to believe too.

The three factors that I have described – the search for destiny, direction and community, are not restricted to 20-30’s. However they are issues that are particularly acute to that age bracket as they begin to make their mark on the world. The church, more than any other social network, employment facility or club, should be leading the way in helping 20-30’s find their feet and their faith.

Dr Krish Kandiah

Executive Director: Churches in Mission

Evangelical Alliance

Krish’s books Destiny (Monarch 2007), Twenty Four (Authentic 2007) and Lifeswap (2008) offer models for evangelism and discipleship teaching relevant for 20-30s. See also the Square Mile initiative and the younger leader initiative slipstream

You might also enjoy Andy Frost’s book: Losing Faith.

Andy is an excellent communicator and has spent time talking to 20-30s that have left the church, he went and asked them the simple question “Why?” Reading this book will give you a snapshot of a generation struggling with the church and some pointers as to what we can do about it.


19 thoughts on “Reaching a Missing Generation

  1. Damien Hine says:

    I think you’ve really put your finger on some fundamental stuff there. Here’s to praying that those with influence will do something.

    1. krishkandiah says:

      Thanks damian, we all have opportunity to change our world – what could you do to make a difference? Blessings mate?

      1. Damien Hine says:

        Thanks mate you too. Yeah that’s probably true, it’s just whenever I bring the issue up with leaders who could do something more widely they dismiss it as too much work. It’s like I’m a lone voice and am expected to change the whole world all by myself with no help. That on top of a pretty tough job, living with housemates, paying rent, figuring out our place in the world, and all the rest can be overwhelming at times. There’s hope.

        1. Damien Hine says:

          I suppose my role in bringing change is to keep speaking up, stay true to Jesus, keep loving people and helping things change where I can. It’s a perseverance thing.

          1. krishkandiah says:

            Amen to that – i think we need to help 20-30s to connect together and speak with one voice on these issues. It is definitely a perseverance thing. Keep going bro.

  2. Krish

    Great stuff. Lots to chew on here.

    I would just offer up the point that fewer and fewer young people are being brought up as Christians in their childhood. That means that the 20s-30s are thinning out as there are fewer teenagers “graduating” through the youth group ranks.

    That means that the job is increasingly about evangelism and engaging with “unchurched” young adults, rather than clinging on to teenagers as they grow up.

    Just a thought.

    1. krishkandiah says:

      thanks for the comment mouse, I agree with you that evangelism has got to be the key to growth – but we are shedding lots of Christians already in that age range.
      am doing some thinking on evangelism soon – watch this space :o)

  3. Peter Banks says:

    Great stuff… the point about suspicion when one of the ‘missing generation’ goes to a different church Sunday evening to fulfil what is actually a yearning for input was one of the biggest reasons my contemporaries landed up drifting away from the church anyway… trouble is that was 40 years ago and we still haven’t learnt! On the other hand I am grateful that I was put through some seriously good grounding which has kept me longing for that ‘input’… BUT, I so rarely receive it from church even as now a more senior and active member. So I glean my discipleship and encouragement on the grass at Greenbelt and from recommended books, blogs etc.

    Equally any ‘dumbed down discipleship’ (ie thinking worship is only when the music plays) that actually is available has what I call the ‘Santa effect’, once it is found to be outdated or transient it no longer resonates and young folk that were even part of teams/bands etc. drift off to a happier place 😉

    Thanks for your words and trust it prompts more!


  4. Ali Campbell says:

    The reflections here are interesting, especially alonside the EA report on 21st Century Evangelicals . . the issue though, is wider than 20-30s (I am 42!) . . . you could argue that the Church has failed 0-40s – and continues to do so. In two ways: a) not reaching them effectively, and continuing to trust in a “Christendom” model of evangelism. b) when the church does have them . . . not discipling them. Attendance at a service still seems to be the measure of commitment used . . .

    There is a road sign on my way home from the office that reads “new road layout ahead” and above that sign is the sign for old people, as the new layout is near a retirement village . . the church institutions, structure, relationship stuff at leadership level needs a “new layout” . . . what generation needs to leave next for us to finally realise that the way we do (and be) church does not work?

  5. Richard says:

    Lots of interesting thoughts here. Let me think out loud for a sec – I wonder if the whole idea of breaking down the demographics of a church into age groups to be targetted is actually counter productive and is actually part of the problem. Don’t misunderstand me, I am not saying that having discipleship groups for specific age-groups is wrong or unhelpful in and of itself but I do think we need to be careful of seeing it as the answer – I am a leader of the 18-35 group at the church I attend.

    In my experience the problem is not how to reach a certain demographic group but how do we reach anyone, i.e. the questions that 20s and 30s ask are not usually that different from what other age groups are asking. If we are to attract anyone we need our gospel to be bearing genuine fruit and changed lives and there needs to be a re-envisioning of what the Christian faith is all about and the place of the church in their life.

    This begins in the pulpit the purpose of which is “To present everyone mature in Christ” (Col. 1:28). Johnson in ‘Him We Proclaim’ writes:

    “It would be easy to read Paul’s “everyone” in individualistic terms, as if his only aims were the conversion and sanctification of solitary believers. This would be a serious misunderstanding. Ephesians 4:13-16 shows that growth toward Christlike perfection is not an individualistic pursuit but a corporate, cooperative, community endeavor to reach a goal that none will reach until all have reached it: “until we all attain … to mature manhood, to the measure of the stature of the fullness of Christ … the whole body, joined and held together by every joint with which it is equipped, when each part is working properly, makes the body grow so that it builds itself up in love.” Paul’s “everyone” is intentionally inclusive of the Gentiles, who had previously been excluded from the Lord’s covenant community (Col. 1:27; Eph. 2:11-22). The goal of God’s redemptive plan is not merely the rescue of individual sinners from their justly deserved eternal condemnation but also the gathering of a redeemed people, a community that together worships its Creator-Redeemer and that exhibits in the loving and trustworthy interrelationships of its members a reflection of the image of the Triune God himself…. Preaching is God’s instrument to elicit faith, thereby uniting us to Christ and to his community, the body that is growing together toward perfection and the bride who is being beautified for presentation to her groom.”

    He goes onto say that:

    “Through preaching Christ Paul seeks to recreate people into the image of God, so they enjoy God’s presence in unashamed purity, serve his will in unreserved love, express God’s justice and mercy in relationships with others.”

    As we gather together as the Body of Christ, as God’s people (young and old, rich and poor etc), we should be able to see the transforming power of worship evidenced by transformed lives and we go out into Monday with shared vision of a transformed world.

    1. krishkandiah says:

      Hi Richard, thanks for thinking aloud on the blog. I agree we often read Paul too individualistically. Keep up the good work mate

  6. Thanks so much for this, Krish. I’ve worked some of this into a sermon for this coming Sunday on salt and light.

    1. krishkandiah says:

      Hope the sermon goes well Dave! Thanks for the comment. Feel free to give the blog a plug at church :o)

  7. Jacqus says:

    this is very important. BUT also important to remember are those in late 40s and early 50s who have been in Church since our youth… in the days when one had to be “old / experienced enough” to be allowed to function. Now arriving at what used to be the “old enough” stage of life, and expecting at last to be able to fully take our place – only to find that the church has followed the culture of today’s society and swung so far in the ‘youth is king’ direction – we are now “too old”….. so much wasted, even lost, potential and gifting.

    AND STILL this is more true for women (not only the wrong, temporary, age but also always the ‘wrong’ gender) than men, of course!

  8. Joe Haward says:

    I’m 29 and have many mates who do not go to church and are not interested in going to church. And there is a variety of reasons for this, some to do with church being out of touch, some to do with consumerism, some to do with individualism. But I think one of the biggest reasons is that the depth of relationships they already have far exceeds the depth they observe from people who go to church.

    We can spend all our time, money and energy tackling issues of ecclesiology, missiology, culture etc etc (and it is important to grapple with these), but if genuine loving relationships are absent in the church then 20-30’s will also be absent.

    The church needs to be where the people are, living and loving among them with no agenda. Loving for the sake of love. That is what we need to be doing. No amount of ‘programmes’ and ‘mission initiatives’ will help. But genuine loving relationships will transform the landscape of our communities.

    1. krishkandiah says:

      You are right of course that the relationships are the key, we are trying to get our heads around what we can do to work against this lack of depth of relationships. Thanks for your comment Joe.

  9. AwakeTheChurch says:

    I agree with every position here, from the article to the comments, The Church generally has missing pieces with 20-30s due to all the various life changes experienced at this stage: Independence, financial responsibilities, first apartment/dorm, college expectations and lifestyle, exposure to new religions/lifestyles/cultures/politics, dating and marriage, buying first house, having children….. the list goes on. This group experiences a lot for the first time here and sadly finding and/or keeping a relationship with Christ generally doesn’t make it on the radar. Life gets so busy at this stage and we focus on so much at a time that Satan takes advantage of the opportunity (as he always does). For those who have a relationship with Him get bombarded with temptations and trials everyday that can be very hard to resist especially if they aren’t as mature or disciplined in their faith as they think they are, causing them to fall away for a season or for good. If the church can function as it is intended by God, they can have the tools, support and encouragment they need to ignore what Satan throws at them.

    My main comment I would like to say similar to a previous comment is this: the age group doesn’t matter, the whole church body suffers and many don’t have the right vision of what their faith is supposed to be about. The church should have one vision– living a life that is a reflection of Christ’s example so that they can bring glory to God and Jesus Christ our Savior and through that life helping others make the change that they see in their life. Eternity with Christ to worship Him forever is the goal–our time is short this really is the end of days and Jesus can show up any minute now– we need to see the world through God’s eyes, acknowledging the spiritual war around us and begin striving for purity and sharing the Bread of Life/Love/Hope that The World so desperately needs, before it’s too late. Without the right vision in mind, the church can’t function properly and every age group is in danger of making the biggest mistake of their existence.

    I wish everyone could see this mission that God has given to us.

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